Kpop music

The Phoenix of Kpop? NU’EST Beat The Odds. Will Other Groups Follow In Their Footsteps Now?

It’s no secret the Kpop industry is super cutthroat. Despite the jam-worthy songs and the surplus of groups, it’s a tough industry. NU’EST was on the brink of losing it all. They debuted in 2012 and after years of struggling to make it (despite having some hits), 2017 was their ‘make it or break it’ year.

Long story short, four of the members joined Produce 101 (a survival/talent show meant for trainees). Yes, they got a lot of hate for it at first. But this was their last chance. They had to go back to square one. One of the members, Minhyun, ended up debuting in the show’s temporary group, Wanna One. During and especially after the show, NU’EST’s popularity skyrocketed.

Produce 101 gave NU’EST a platform and audience they were able to share their story with. Throughout the show the audience connected to the members and realized how seriously underrated they were.

After 2 years of promoting as NU’EST W (waiting for Minhyun to return from Wanna One), NU’EST is finally whole again.

For me, NU’EST’s story is a reminder how many underrated groups there are in the world. You’ll be surprised how many talented groups are out there. There are many factors that cause a group to go under the radar. But we can talk about that another day…let’s just say it’s not always the artists’ fault they are struggling. Even though companies always blame the groups.

I’ll just sip my tea and pretend I’m not throwing shade or anything…

Anyway, It’s no secret NU’EST didn’t rise to fame overnight. This was seven years in the making. That’s seven years of hard work without the promise of success. Seven years of being knocked down and having to pick themselves up. There’s a lot more to their story I haven’t covered but you get the point.

So if members of struggling groups join survival programs and whatnot…does this mean the same thing that happened to NU’EST will happen to them too?

In all honesty, I don’t know.

Each case is different. Each company is different. Yes, each group is different.

A group may join a tv show, get some publicity, win a music show or two, but that won’t guarantee they’ll ride on that wave forever. In order to keep groups afloat they’ll need seriously good promotion/marketing, talented members, and a dedicated fanbase. Luckily, NU’EST has all three.

This year I’ve noticed some groups that (I believe) are vastly underrated get more attention from the public. So I honestly do hope this is the year people will pay attention to those groups.

Each week I try to discover new and old talent. Particularly those who haven’t quite reached the attention of the public. I plan on releasing more posts showcasing underrated groups. But until then I encourage you to search for talented guys and gals that need your support.

-EliMarie

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